1- I work for you, you work for them

My role as a founder is to give you the tools and the training you need to excel at your job.

I will always hire you for 2 reasons:

• I need more time back in my day to do {{x}}
• I fire myself to make space for you to join because you’re better than me at {{x}}

Because of that, I now am in your debt and work for you.

Your job is to worry about servicing our clients. Everything you do is for them, and not me.

2- Fast alone, further together

Speed is extremely important, but when we operate as a unit, when we all understand the goal of the company, we can go so far.

Ultimately, a company scales successfully because employees are empowered to help customers without your intervention

I want it to be crystal clear to everyone on the team what we are trying to achieve so that you can have conversations with customers without the need to ask me questions.

3- Impress Impress Impress

The best outcome you can get from a client is to have them say:

Damn, I never thought about that before!

After seeing something you’ve built or finishing a conversation with you.

How do we accomplish that? It’s a combination of active listening + wisdom + research.

• Active listening: You’re only able to wow someone and help them if you REALLY understand what they are saying. This requires focus. Listen to what they say, and confirm with them when you have doubts, always.